I have been working in Digital since 2010. I began as a freelancer while still full-time employed in traditional journalism. Over the last 10+ years, I have freelanced, worked in-house, and undertaken various projects through agencies. This had afforded me the opportunity to navigate and learn about different fields in various roles.
I've worked in Medicine and Health, Sustainability, Personal Finance, Fashion, Beauty, Technology, Marketing, Entrepreneurship and Entertainment in roles like TV Producer, Newspaper and Magazines Reporter, PR, Online Editor, Social Media, and Content Manager.
These experiences have equipped me with the competence to approach each project from a holistic perspective, understanding both client and business needs while also valuing input from the team members.
For me, listening, communication, organisation/processes, and attention to detail are the main keywords to be able to deliver the best result in every project.
With robust experience in Digital, Communication and Marketing, I specialise in growing online audiences through data-driven strategies that enhance visibility and drive sales. My expertise lies in connecting brands and businesses with the right audience, ensuring they are discovered by qualified customers.
Explore my professional journey, skills, certifications, recommendations, and download my CV. Let’s take your online presence to the next level.
fernandaparohaddad@gmail.com 🇧🇷 🇬🇧 🇪🇸 🇮🇹 Based in London, U.K.
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